Deciding on a metric — measuring what matters

We have an abundance of data. Events are travelling through pipelines from websites and mobile apps every second. Rows and rows of transactional data filling tables upon tables in our databases. According to the newest Dice Tech Job Report, SQL was the number one most desired skill in tech, in 2019 and the year prior. Data Engineering is the fastest-growing role within the tech industry, with Data Science two places behind, and it doesn’t seem to be changing any time soon.

All of this gives us an almost infinite possibility of creating new metrics to measure. However, it’s not a…